At least for the moment, there is a new Republican party. It is not the party of the wealthy elite (that currently describes the Democrat party), but it is the party of the average American. On Wednesday, PJ Media posted an article about the new demographics of the Republican party.
The article reports:
In 2016, roughly 87% of Trump voters were white. But in 2024, nearly one in five Trump voters were black, Latino, Native American, or “people of color.”
The media were flabbergasted.
After all, the Democrats did everything they could to disrupt Trump’s momentum with minorities: They called him Hitler. They called him a racist. They called him a fascist. They called him a white supremacist.
But throughout all their hysterical name-calling, they overlooked one important thing: Illegal immigration was disproportionately injuring non-white Americans.
If you’re a rich white liberal, illegal immigration is a net positive. Hey, you got a nanny, a gardener, a pool guy, and a handyman for pennies on the dollar! And if you’re a business owner, illegal immigration is a cheap form of manual labor.
What’s not to love?
Unfortunately, if you’re a young man or young woman who’s still struggling to make ends meet, you’re feeling the effects of illegal immigration directly: Under Biden’s watch, there were over 8 million “migrant encounters.” (The actual number of illegal immigrants in America is still up for debate.)
Well, guess what? Those millions of people need to live somewhere. And if you’re getting pummeled by the spiraling costs of rentals and/or homeownership, you’re smart enough to recognize there’s a cause-and-effect correlation here.
The single most common, most universal mistake in the marketing world is marketing to yourself. Businesses do it all the time: They assume their biases and core beliefs are the same as everyone else and then go “Surprised Pikachu” when their marketing message fails to land.
Almost every American is feeling the results of President Biden’s economic and open-border policies. These policies have had a detrimental effect on Americans in all ethnic groups. It is no wonder that these groups voted against the authors of these policies.