On Saturday, Hot Air posted an article about Yuengling Beer. I am not a beer drinker, so I am not qualified to comment on the quality of their beer, but I can comment on how well the company handled a tricky situation.

The article reports:

Yuengling Brewery has a unique story. It is a sixth-generation family-owned and family-run American brewery. It is America’s oldest brewery, celebrating its 194th anniversary. Wisdom is often a bi-product of age and I think it applies in this case. The company’s president is listed as Richard Yuengling Jr.

…Ironically, Yuengling is a German-origin name that means “young man” in English. Four women run the business now. To celebrate 194 years in business, Yuengling rolled out limited-edition, 12-ounce cans that read, “Let’s Go USA,” while featuring a Stars and Stripes design. No Pride rainbows or transgender characters to draw attention to the brand or insult regular Americans in order to attract The Woke. The pride this company is celebrating is old-fashioned patriotism. How refreshing. The sisters attribute the company’s continued success to “amazing employees and very loyal consumers.”

Even with such an All-American kind of family and business brand, a little scandal may fall. In 2016, for example, the patriarch, billionaire Dick Yuengling, publicly endorsed Donald Trump and Eric Trump visited him. The two men held a press conference. The rainbow mafia went nuts and D.C. gay bars started to boycott the beer, followed by other bars.

This week the brewery found itself dragged into another controversy. For many years, Yuengling has been a sponsor of Musikfest, an annual festival held in Pennsylvania. On Monday, the festival shared a promo on its Facebook page about this year’s event. Yuengling was included in the post, as a sponsor. Four days later the post was edited and Yuengling was removed from the text of the promotion. Why? Because social media followers went nuts.

A “family-friendly drag show” is a part of the festival’s events this year. The original promotion said that “babies in arms” would be admitted. Children under 2 “may not be recommended for some performances.” After the backlash began, ArtsQuest — the venue hosting the event — issued a statement absolving Yuengling of any involvement. And the age for admission into the show had been raised to 18+.

The article contrasts the actions of Yuengling with the actions of Budweiser:

And that, my friends, is how a company does damage control. Mind you, Yuengling has nothing to do with the drag show, “family-friendly” or not, and was only mentioned in the Facebook promo because it was listed as a sponsor. Yuengling quickly worked to nip the backlash in the bud. The well-respected brewery’s name was immediately removed and then the venue changed the age of admission to 18+. Bud Light waited too long to correct the damage brought on by its woke marketing director. They then half-assed the response – they suspended or fired a couple of people and hemmed and hawed about the whole situation. The CEO has still not apologized to Bud Light’s customers (now former customers) and three months down the road, Anheuser-Busch’s CEO is still trying to do clean-up. The CEO refused to do the one thing that would have started a thawing of the chill that Bud Light’s boycotters began – a simple apology. Now it’s too late.

If I drank beer, I would go out and order a Yuengling. They handled the situation correctly.

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