The politically correct movement has reached new heights lately. Aunt Jemima, Mrs. Butterworth, the pretty young Indian lady on Land o’ Lakes butter, and Uncle Ben have all disappeared or are about to disappear. Now they are coming after Eskimo Pie.
Yesterday The Washington Examiner posted an article about the attack on Eskimo Pie.
The article reports:
Eskimo Pie is the latest brand to change its packaging amid calls for corporations to participate in the fight against racism.
The chocolate-coated vanilla ice cream bar will be changing its name and axing the cartoon image of an Alaska Native child that is featured on its packaging to reflect Dreyer’s commitment to racial equality.
“We have been reviewing our Eskimo Pie business for some time and will be changing the brand name and marketing.” Elizabell Marquez, head of marketing for Dreyer’s, told the Washington Examiner, adding that Dreyer’s is “committed to being a part of the solution on racial equality, and recognize the term is derogatory.”
The term “Eskimo” is considered derogatory because it was given to the indigenous peoples of Alaska and Canada by non-Inuit people and was said to mean “eater of raw meat.” The name, however, is thought to come from the French word “esquimaux,” which means “one who nets snowshoes.”
I am sorry if the indigenous people of Alaska and Canada are offended by Eskimo Pie. I suspect that the offense is not on their top ten list of priorities. If changing the name makes the manufacturers happy, so be it, but I really believe that this is much ado about nothing.