In a world of serious news and major political stories, this item might be overlooked, but to some of us, it is very important. Yesterday The Christian Science Monitor reported that there will be a shortage of Eggo waffles in the grocery stores until mid 2010. The shortage of Eggos is due to a summer flood at Kellogg's Atlanta factory and equipment problems at a Rossville, Tennessee, plant. This is serious--Eggos represent 73 percent of the frozen waffle market.
The market for frozen breakfast foods grew 6 percent last year. The fastest growing part of the frozen breakfast food market is frozen breakfast muffins. The shortage of Eggos may increase the growth of frozen breakfast muffins in the frozen breakfast food market.
The growth of the frozen food breakfast market is a reflection of a few things going on in our society. As wives struggle to balance career and family, frozen breakfast foods offer a lower-sugar alternative to some of the popular breakfast cereals. For single people, the convenience and portion control are a plus.
Hopefully, we will get our normal supply of Eggos back by July!
The market for frozen breakfast foods grew 6 percent last year. The fastest growing part of the frozen breakfast food market is frozen breakfast muffins. The shortage of Eggos may increase the growth of frozen breakfast muffins in the frozen breakfast food market.
The growth of the frozen food breakfast market is a reflection of a few things going on in our society. As wives struggle to balance career and family, frozen breakfast foods offer a lower-sugar alternative to some of the popular breakfast cereals. For single people, the convenience and portion control are a plus.
Hopefully, we will get our normal supply of Eggos back by July!
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