{"id":50929,"date":"2023-06-25T16:44:27","date_gmt":"2023-06-25T20:44:27","guid":{"rendered":"https:\/\/www.rightwinggranny.com\/?p=50929"},"modified":"2023-06-25T16:44:27","modified_gmt":"2023-06-25T20:44:27","slug":"yuengling-does-it-right","status":"publish","type":"post","link":"https:\/\/www.rightwinggranny.com\/?p=50929","title":{"rendered":"Yuengling Does It Right"},"content":{"rendered":"

On Saturday, Hot Air<\/a> posted an article about Yuengling Beer. I am not a beer drinker, so I am not qualified to comment on the quality of their beer, but I can comment on how well the company handled a tricky situation.<\/p>\n

The article reports:<\/p>\n

Yuengling Brewery has a unique story. It is a sixth-generation family-owned and family-run American brewery. It is America\u2019s oldest brewery, celebrating its 194th anniversary. Wisdom is often a bi-product of age and I think it applies in this case. The company\u2019s president is listed as Richard Yuengling Jr.<\/strong><\/p>\n

…Ironically, Yuengling is a German-origin name that means \u201cyoung man\u201d in English. Four women run the business now. To celebrate 194 years in business, Yuengling rolled out limited-edition, 12-ounce cans that read, \u201cLet\u2019s Go USA,\u201d while featuring a Stars and Stripes design. No Pride rainbows or transgender characters to draw attention to the brand or insult regular Americans in order to attract The Woke. The pride this company is celebrating is old-fashioned patriotism. How refreshing. The sisters attribute the company\u2019s continued success to \u201camazing employees and very loyal consumers.\u201d<\/strong><\/p>\n

Even with such an All-American kind of family and business brand, a little scandal may fall. In 2016, for example, the patriarch, billionaire Dick Yuengling, publicly endorsed Donald Trump and Eric Trump visited him. The two men held a press conference. The rainbow mafia went nuts and D.C. gay bars started to boycott the beer, followed by other bars.<\/strong><\/p>\n

This week the brewery found itself dragged into another controversy. For many years, Yuengling has been a sponsor of Musikfest, an annual festival held in Pennsylvania. On Monday, the festival shared a promo on its Facebook page about this year\u2019s event. Yuengling was included in the post, as a sponsor. Four days later the post was edited and Yuengling was removed from the text of the promotion. Why? Because social media followers went nuts.<\/strong><\/p>\n

A \u201cfamily-friendly drag show\u201d is a part of the festival\u2019s events this year. The original promotion said that \u201cbabies in arms\u201d would be admitted. Children under 2 \u201cmay not be recommended for some performances.\u201d After the backlash began, ArtsQuest \u2014 the venue hosting the event \u2014 issued a statement absolving Yuengling of any involvement. And the age for admission into the show had been raised to 18+.<\/strong><\/p>\n

The article contrasts the actions of Yuengling with the actions of Budweiser:<\/p>\n

And that, my friends, is how a company does damage control. Mind you, Yuengling has nothing to do with the drag show, \u201cfamily-friendly\u201d or not, and was only mentioned in the Facebook promo because it was listed as a sponsor. Yuengling quickly worked to nip the backlash in the bud. The well-respected brewery\u2019s name was immediately removed and then the venue changed the age of admission to 18+. Bud Light waited too long to correct the damage brought on by its woke marketing director. They then half-assed the response \u2013 they suspended or fired a couple of people and hemmed and hawed about the whole situation. The CEO has still not apologized to Bud Light\u2019s customers (now former customers) and three months down the road, Anheuser-Busch\u2019s CEO is still trying to do clean-up. The CEO refused to do the one thing that would have started a thawing of the chill that Bud Light\u2019s boycotters began \u2013 a simple apology. Now it\u2019s too late.<\/strong><\/p>\n

If I drank beer, I would go out and order a Yuengling. They handled the situation correctly.<\/p>\n

Please follow the link above to read the entire story.<\/p>\n","protected":false},"excerpt":{"rendered":"

On Saturday, Hot Air posted an article about Yuengling Beer. I am not a beer drinker, so I am not qualified to comment on the quality of their beer, but I can comment on how well the company handled a … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1022,1583,16712,16711],"class_list":["post-50929","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-facebook","tag-hot-air","tag-musikfest","tag-yuengling-brewery"],"_links":{"self":[{"href":"https:\/\/www.rightwinggranny.com\/index.php?rest_route=\/wp\/v2\/posts\/50929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rightwinggranny.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rightwinggranny.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rightwinggranny.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rightwinggranny.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=50929"}],"version-history":[{"count":1,"href":"https:\/\/www.rightwinggranny.com\/index.php?rest_route=\/wp\/v2\/posts\/50929\/revisions"}],"predecessor-version":[{"id":50930,"href":"https:\/\/www.rightwinggranny.com\/index.php?rest_route=\/wp\/v2\/posts\/50929\/revisions\/50930"}],"wp:attachment":[{"href":"https:\/\/www.rightwinggranny.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=50929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rightwinggranny.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=50929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rightwinggranny.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=50929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}