President Trump has made a lot of money. He is evidently a smart businessman who understands how to create, market, and sell an idea. He is using those skills to raise money for his 2020 presidential campaign.
The Daily Caller posted an article Saturday about one of the Trump campaign’s more creative ways to raise campaign funds.
The article reports:
President Donald Trump’s move to sell merchandise as a means of piggybacking off his recent media antics has managed to net his campaign nearly $1 million in donations.
The campaign has sold nearly 55,000 packs of plastic straws, netting over $823,000 in sales, whereas campaign officials have sold about $50,000 worth of Sharpie pens, campaign communication director Tim Murtaugh told The New York Times.
More than a third of the people who purchased the straws had never donated to the campaign, Murtaugh said.
Trump began selling the Sharpies on Sept. 6 to raise money after CNN criticized him for supposedly using a pen on a map to alter Hurricane Dorian’s trajectory. The president doubled down on a tweet suggesting the storm would hit Alabama after many in the media tried to correct him, showing a map of the path of the hurricane that had been altered with a Sharpie.
“Buy the official Trump marker, which is different than every other marker on the market, because this one has the special ability to drive @CNN and the rest of the fake news crazy!” Brad Parscale, Trump’s campaign manager, said in a tweet announcing the marketing ploy.
This is a fantastic example of how to raise campaign funds and drive the media crazy. This is the way marketing works.