Boston Business Journal posted an article today about one aspect of bringing ObamaCare to Massachusetts.

The article reports:

More than 200,000 in Massachusetts could actually lose health care coverage in the switch to ObamaCare next year. To prevent that, state officials are pulling out all the stops to make sure members of state-subsidized health plans, established under Massachusetts’ own health care reform, don’t lose coverage in the shift.

In order to prevent those state residents from losing their health care coverage, the state is launching a heavy-duty public education campaign, including 230,000 outgoing phone calls urging those currently covered under Massachusetts health care plans to switch to ObamaCare. The new ObamaCare plans are called ConnectorCare plans

The article further reports:

The price tag for all those phone calls – just one part of the outreach effort – is $4.4 million, which will be paid to vendor Dell Services, the services arm of Dell Inc. (Nasdaq: DELL). But there are strings attached. The contract includes penalties for not converting the majority of eligible Commonwealth Care members by Jan. 1, 2014. There will also be a per-member penalty if Dell fails to reach benchmarks by the end of the open enrollment period on March 31, 2014.

It says something about the appeal of ObamaCare that Massachusetts has to pay $4.4 million to get people to enroll in it.